ABOUT AND MISSION

WeAlreadyOwn is an ethical and responsible, multifunctional project launched on July 17th 2024, born from the vision of Candela Pelizza and Giorgio Ciccone, driven by the need to open new alternative channels of communication on the issue of overconsumption.

The central idea of the project is to overcome the need for possession at all costs, aiming to inspire and support a new way of thinking based on sharing, renting, and private lending. A key objective is to initiate a dialogue with players in the fashion industry who share the same vision and, in turn, can create a ripple effect on their audience.